Case Study
Description
Commissioned by Destination Canada and Fairmont Hotels, our team was tasked with building a whole new tourism concept. The goal was to promote the Canadian West Coast with an emphasis on cultural experiences which are unique to the region.
The campaign targeted nine major U.S. markets to drive destination awareness as well as brand exposure for all campaign partners. This work was recognized by the hospitality marketing industry with a 2017 Adrian Award.
Marketing Strategy
GMD created a a standalone brand identity for the campaign to represent the exotic experiences travellers can discover here; to complement the Fairmont brand; and overall, tie the stunning beauty of the region to adventure.
We considered how travel is transformative and thought about the process of where it takes you on multiple levels. The from-to statements in the World Class Wild campaign are meant to evoke the appeal of forage-to-fork wholesome goodness and at the same time, the here-to-there evolution you undergo when you venture into new territory.
Marketing Strategy
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Services Provided
+ Brand Identity Design
+ Communications Planning
+ Campaign Strategy
+ Website Development
+ Programmatic Display Advertising
+ Paid Search Marketing
+ Analytics & Reporting
Results
10014
Programmatic Display Clicks
42887
Adword Impressions
17275
Total Website Traffic
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Suspendisse mattis velit a dapibus commodo. Fusce hendrerit mollis quam vitae rhoncus. Etiam nec interdum ligula, ut suscipit orci. Maecenas vitae augue elit. Quisque feugiat dapibus mauris, in hendrerit nulla vestibulum non. Etiam scelerisque nulla est, in consectetur metus venenatis et. Pellentesque in leo faucibus, mattis lorem vitae, auctor nulla. Fusce nec diam ut metus condimentum consectetur at nec ligula. Phasellus sodales ipsum ac lacinia vehicula.