True North Rockies

Destination Canada • Fairmont Hotels • Travel Alberta • Westjet


This ad campaign features multiple partners including Fairmont Hotels, West Jet Travel Alberta and Destination Canada. The ad campaign is focused in eight American cities with direct flights to either Calgary or Edmonton. The angle is that the Canadian Rockies experience is more authentic, and the site features video above the fold to lower bounce rate a features a dynamic masonry activities gallery, and a gated integration of instagram’s API to feature user generated content.


The digital marketing assets for this are designed as interactive rich media ads to engage users even before they land on the site. The awareness campaign garnered three phases of remarketing buckets to segment users based on interest inorder to serve the most relevant campaign creative to the target user.




→ Boost organic SEO


→ Serves remarketing initiatives as destination pages for retargeting display campaigns, social media posts, and email newsletter blasts.


→ Provides fresh content to qualified audiences to nurture users towards path-to-conversion


→ Brand Development


→ Campaign Strategy


→ Website Design & Development


→ Programmatic Advertising


→ HTML5 Ad Design


→ Digital Ad Trafficking


→ Homepage Takeover Social Strategy


→ Video Production


→ Retargeting, A/B Testing


→ SEO, Analytics, Reporting


hotel booking0%
Mobile Ad Unit CTR0%
page view increase0%
return visitors0%
The aim for True North Rockies was to appeal to travel-loving, winter-loving folks from around the world to be made aware of Fairmont and their featured partner services who offered a plethora of winter activities. Our new brand, enabled Fairmont to have a new voice of authenticity that not only engaged new visitors but also encouraged repeat visits. All these efforts having been employed and we had found Fairmont a niche audience which increased their hotel bookings by 44% this winter.