Destination Canada • Fairmont Hotels • Travel Alberta • Westjet
Description
This ad campaign features multiple partners including Fairmont Hotels, West Jet Travel Alberta and Destination Canada. The ad campaign is focused in eight American cities with direct flights to either Calgary or Edmonton. The angle is that the Canadian Rockies experience is more authentic, and the site features video above the fold to lower bounce rate a features a dynamic masonry activities gallery, and a gated integration of instagram’s API to feature user generated content.
The digital marketing assets for this are designed as interactive rich media ads to engage users even before they land on the site. The awareness campaign garnered three phases of remarketing buckets to segment users based on interest inorder to serve the most relevant campaign creative to the target user.
Blog
OBJECTIVES
→ Boost organic SEO
→ Serves remarketing initiatives as destination pages for retargeting display campaigns, social media posts, and email newsletter blasts.
→ Provides fresh content to qualified audiences to nurture users towards path-to-conversion
Services
→ Brand Development
→ Campaign Strategy
→ Website Design & Development
→ Programmatic Advertising
→ HTML5 Ad Design
→ Digital Ad Trafficking
→ Homepage Takeover Social Strategy
→ Video Production
→ Retargeting, A/B Testing
→ SEO, Analytics, Reporting
